Elmer puts St Luke’s ahead of the herd in Plymouth

Elmer Trail in Plymouth 2019
Oct 29 2018

Elmer puts St Luke’s ahead of the herd in Plymouth

This will be a sight not to missed around Plymouth! Elmer’s big parade in summer 2019 will see decorated Elmer’s appearing in various part of the City, creating a family friendly trail, with linked mobile app, to offer a fantastic opportunity to encourage locals and tourists to explore Plymouth.

St Luke’s Hospice Plymouth is working in collaboration with independent children’s books publisher Andersen Press and creator of public art events Wild in Art, to bring Elmer the patchwork elephant – the iconic, much-loved storybook character created by Devon-born author and artist David McKee – to Plymouth for Elmer’s Big Parade in the summer of 2019, 30 years since Andersen Press first published the Elmer story.

For ten weeks, the eye-catching Elmer’s Big Parade will be adding colour and fun to the city and surrounding areas, with 40 unique elephant sculptures, each painted by an established or emerging artist, forming a family friendly trail that will both attract new visitors to Plymouth, curious to see what Elmer is up to, and encourage residents to explore areas they might not have ventured to before.

An interactive app will help visitors follow the herd, enabling them to join the Elmer community by uploading selfies as they go and unlock special rewards from the sculpture sponsor.

A creative educational programme will also see 25 local schools designing and decorating their own Young Elmers which will form another trail at Mount Edgcumbe.

Charlie Langhorne, Director, Wild in Art, added: “By joining forces with Andersen Press and creating a blank 3D canvas inspired by the famous patchwork elephant, we just know that this big parade will have a positive impact on Plymouth’s residents and visitors, and of course St. Luke’s. With similar parades featuring Elmer in Ipswich and Tyne & Wear too, we’re excited to be turning the country patchwork for fantastic causes in 2019.”

Paul Black, PR Director, Andersen Press added: “We are delighted to be working with St Luke’s and Wild in Art on this project, and cannot wait to see the colourful Elmers around Plymouth – to bring this amazing trail to Plymouth, a place so close to the heart of David McKee, Elmer’s creator, is really the icing on the cake. Here’s hoping we raise lots of money for St Luke’s Hospice, whilst making a fun, inclusive and interactive trail for the public.”

Elmer’s Big Parade Plymouth is offering local businesses the opportunity to sponsor one of the 40 unique Elmer sculptures that are set to enchant and inspire. Ultimately, these sculptures will be auctioned off to raise money for St Luke’s, ensuring a fitting legacy for the people and communities of Plymouth and the surrounding areas which benefit from the charity’s outstanding care.

Photo by Aleks Khotilovski / Elmer Plymouth

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